200M+
community ads
Foreplay presents a large community ad library saved by its users.
Meta, TikTok, LinkedIn
creative sources
The useful habit is saving references before they disappear from public ad libraries.
100 000
SBC credits/month
Included in the Spybox offer at 29.99 EUR/month.
Foreplay becomes useful when ad research starts producing too many screenshots, links and scattered ideas. The tool keeps the best references together so they can be sorted, reviewed and shared before production starts.
Inside Spybox, Foreplay complements ad research tools: AdSpy and PiPiAds for exploration, Dropispy for ecommerce, then Foreplay to turn selected examples into clear creative direction.
The trap to avoid
An ad reference is not a shortcut to a winning creative. The real value comes from sorting: understanding why the ad exists, what it proves and how to adapt it without copying.
Tool preview
From ad research to usable brief
These official previews show the main Foreplay use cases: saving ads, creative search, competitor tracking, analysis, sharing and brief preparation.
Organize references in a Swipe File
Foreplay is first useful as a place to keep ads together: brand, runtime, creative, notes, folders and sharing. That matters when a team needs to return to the same examples without losing links.
View Foreplay
Search formats and angles
Discovery helps browse examples by style, category or creative intent. The right use is to spot repeated structures, then adapt them to your brand and offer.
View Discovery help
Track competitor creative tests
Spyder lets teams watch brands and read their ads, landing pages, hooks and changes over time. It complements broader ad research rather than replacing it.
View Foreplay
Read the creative promise faster
Foreplay analysis can classify an ad by emotion, target, content style or transcript. Treat it as a clue, then review the offer and context yourself.
View Foreplay
Connect inspiration and performance
When ad accounts are connected, creative analytics helps spot launched formats, rising variations and references that deserve to become the next test idea.
View Foreplay pricing
Move from inspiration to brief
An ad library alone is not enough. Foreplay also helps group references, describe the format, define duration, collect assets and prepare clearer creative direction.
View ForeplayWhat to look at
Reference
Save the ad with context: brand, runtime, format, opening angle, page, country and useful note.
Angle
Classify the promise: demonstration, problem, transformation, social proof, comparison, offer or novelty.
Brand
Check whether the idea comes from a real creative system or from an isolated test with no visible repetition.
Brief
Turn references into usable direction: goal, scene, pacing, objection and variant to produce.
Creative research method in 6 steps
Choose a narrow niche
Start from one product, one category or three competitors. A broad search creates a nice collection but few decisions.
Save strong references
Keep only ads with a clear angle: visual opening, demonstration, proof, objection or transformation.
Group by intent
Use simple folders: problem, proof, before and after, testimonial, comparison, offer, unboxing or tutorial.
Compare competitors
Spot brands that repeat a format, change an opening angle or test several landing pages.
Write a clear direction
The useful output is not a copy. It is an angle, scene, message and creative variant to produce.
Compare with results
After launch, compare your own creatives with the initial references to understand what deserves more testing.
From example to decision
Swipe File
Several ads use the same structure across nearby niches.
Create a reference board and isolate what truly repeats: opening, proof, offer or pacing.
Discovery
A format appears often in a category or content style.
Test a variant adapted to your market instead of reusing the example as is.
Spyder
A competitor keeps an ad active or launches several variations around the same message.
Review the landing page, offer and other ads before choosing a creative response.
Creative analysis
An emotion, audience or objection keeps appearing across multiple references.
Turn that signal into a brief: main angle, proof to show, scene to produce and success criterion.
Briefs
Examples, format and constraints are gathered in one place.
Start production with clearer direction and fewer avoidable review loops.
Use cases by profile
Foreplay is especially relevant for teams that need to move from research to production. The useful output is not a list of ads, but the next creative to produce or a weak idea to discard.
Creative agency
Prepare clean inspiration boards for a client, then turn them into briefs that are easier to approve.
Media buyer
Read long-running ads, competitor variations and runtime signals before planning the next tests.
Ecommerce operator
Build a library of angles by product so useful creative ideas do not start from a blank page.
UGC creator
Understand expected scenes, objections and formats before writing or filming a new product video.
Combine it with other Spybox tools
AdSpy and PiPiAds
Compare Meta and TikTok signals before choosing which references to save.
Dropispy
Read ecommerce ads and stores before feeding a creative inspiration library.
UGC creatives
Turn references into scripts, scenes and UGC variants.
Best creatives
Return to the broader method for identifying formats worth producing.
Questions before production
Context
Why is this ad worth saving: runtime, brand, clarity, emotion, offer or originality?
Adaptation
Which structural element can be reused without copying the ad visual, copy, brand or identity?
Production
Does the reference give a scene, shot, proof or objection the team can actually produce?
Measurement
Which result will show whether the variant deserves more work: CTR, hook rate, cost, ROAS or comments?
Sorting quality
Foreplay becomes more valuable when every reference has a reason to exist: angle, format, brand, objection, funnel stage or test idea.
Brief reading
A good brief starts from visible references, then adds its own intent: audience, message, scene, brand constraint and success criterion.
What Foreplay does not replace
A beautiful inspiration library does not replace a solid offer, product page and coherent price.
A saved ad can be interesting without being profitable for the brand that launched it.
Public examples should inspire structure, not become a copy of a brand, visual or script.
Automated analysis helps classify signals, but human review is still needed before production.
Foreplay is stronger when it supports a regular routine. An unfiltered collection quickly becomes hard to use.
Access through Spybox depends on the dashboard, credits and tools available during your session.
Test Foreplay with Spybox
Start with three competitors, twenty references and four angles. The goal is to leave with clear creative direction for the next test.
Try Spybox with GET25